Didit Hediprasetyo
Redefining Couture with Indonesian Soul
Didit Hediprasetyo is a renowned Indonesian fashion designer known for his couture creations that blend Parisian elegance with rich Indonesian heritage. From the runways of Hôtel de Crillon to designing the BMW Individual 7 Series, Didit’s work speaks of bold artistry and cultural pride. He’s recently brought his signature touch to the 2024 Indonesian Olympic team jerseys.
Didit Hediprasetyo, born Ragowo Hediprasetyo Djojohadikusumo, is an internationally acclaimed Indonesian fashion designer celebrated for his unique blend of modern couture and cultural craftsmanship. As the only son of Indonesian President Prabowo Subianto and grandson of former President Suharto, Didit grew up surrounded by legacy—but carved his own path in global fashion.
He debuted his first couture collection in Paris during the Spring/Summer 2010 season at the iconic Hôtel de Crillon, showcasing sleek, structured silhouettes with an avant-garde edge. Since then, his designs have continued to grace Couture Week with elegance and innovation.
Didit is also the first Asian artist to design both the interior and exterior of the BMW Individual 7 Series in a limited-edition release—an honor that highlighted his ability to merge high fashion with luxury design. Proud of his Indonesian roots, he often incorporates Songket—a traditional woven fabric—into his couture pieces, bringing Indonesian artistry to the world stage.
Beyond fashion, his creative energy extends into collaborations, including the design of Como 1907’s jersey with artist Golnaz Jebelli, inspired by the beauty of Lake Como. Most recently, he made waves by designing the official jersey for Indonesia’s national team at the 2024 Olympics—showcasing his commitment to blending heritage, pride, and style in every piece.
