KAIND, a local Indonesian brand, has emerged as a unique player in the fashion industry with a mission to present Pasuruan Batik, one of Indonesia’s cultural heritage, in a refreshing new light. The brand was founded by Melie Indarto, who hails from Pasuruan, with the goal of challenging the domination of large-scale textile corporations and promoting sustainable practices in the local community.
KAIND’s designs are not only stylish but also environmentally conscious. The brand’s philosophy is centered around using natural materials and colors to create sophisticated designs that respect the earth’s resources. All of KAIND’s textiles are created using hand-weaving and hand-drawn batik techniques, which highlight the rich cultural heritage of Indonesia’s craft traditions. This process also provides local artisans with a platform to showcase their skills and artistry.
With an emphasis on preserving and honoring traditional techniques, KAIND’s designs stand out in the fashion industry. The brand’s use of all-natural materials and dyes also reflects its commitment to sustainability and ethical practices.
Melie Indarto’s vision for KAIND is not only to create beautiful and sustainable fashion but also to create a positive impact on the local community. Through empowering local artisans, KAIND hopes to elevate the visibility and appreciation of Indonesian craftsmanship both locally and internationally.
KAIND’s commitment has already garnered attention from fashion enthusiasts and eco-conscious consumers. By combining contemporary design with traditional techniques and natural materials.
