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Tulola

It's about the craftsmanship, the detail, and the relentless pursuit of perfecting an ancient art

Tulola is a modern luxury jewelry brand founded in 2007 by designer Sri Luce-Rusna. The brand collaborates with artisans to create exquisitely handcrafted pieces that elevate traditional craftsmanship. Inspired by her daily life, Sri’s designs delve into our artisan heritage, reimagining traditional motifs in modern, fresh collections. Every piece begins as an idea and takes shape in a sketch. Under Sri’s guidance, these creations come to life in the Tulola Studio.

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Sri Luce-Rusna launched the Tulola Studio, dedicated to transforming traditional Indonesian craftsmanship into contemporary art. With a small team of six master craftsmen in 2011, Sri set out to create jewelry that not only honored but also elevated Indonesia’s rich metal smithing heritage.

Sri’s visionary work soon attracted the attention of Happy Salma, a member of the Ubud Royal family and one of Indonesia’s top actresses and producers. Sharing Sri’s deep love for Indonesian culture and artisan craftsmanship, Happy joined forces with her. The game changed when Franka Franklin-Makarim came on board as co-founder, infusing the brand with her extensive expertise in retail, e-commerce, and management. Together, they crafted a brand that marries tradition with innovation, all while staying true to their vision of building a sustainable business rooted in Indonesian culture, arts, and literature.

At Tulola, women lead the way. With 90% of our retail team and a majority of our artisans being women, empowering them is at the core of everything we do. We foster a work environment where women thrive—whether they’re advancing their careers, balancing work and motherhood, or honing their craft through mentorship. Our goal? To unlock their full potential while creating a sustainable brand that crafts high-quality jewelry ready to shine on the global stage.

Inspired by the rich diversity of the Indonesian Archipelago, we dive deep into our artisan heritage, reinterpreting age-old motifs and designs to create collections that are both modern and timeless.